GoPro And Red Bull Should Merge And Become A Full-Time Media Company

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Yesterday, GoPro unveiled its latest flagship action camera, the GoPro Hero4 Session. As always, the company released a long video packed with great shots of extreme sports. But two things struck me — nearly every athlete in this video features a Red Bull logo on their gear, and producing videos like this one could become a lucrative business. Instead of investing in their existing businesses, the two companies should consider merging and becoming a full-time media company.

Red Bull and GoPro already have big in-house video teams and rely a lot on their short extreme sports videos to increase brand awareness — they probably share the same demographic target as well.

Chances are that you drink Red Bull cans because, whether you want it or not, these videos make you think that you can do the impossible with a bit of Red Bull fluid pumping through your veins. And…

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