Shazam Revamps iPhone App In Hope Of Increasing Engagement


Shazam’s iPhone app is getting an overhaul, starting with a release that puts a larger focus on TV results, music videos and lyrics, the company is announcing today. The update is the first of what Shazam describes as “a larger refresh of the app,” which is expected to roll out over the month ahead.

In the new version arriving today, the app, which now reaches 150 million iPhone users, will see a new tag result experience – tagging, meaning here the process of identifying a piece of audio and matching it to its source. The idea with the refreshed design and user interface is to encourage users to take additional steps after that identification has taken place. That’s arguably been one of Shazam’s weaker spots to date, as the app has struggled to break free of its more utilitarian aspects involving music identification, to become more of a social network…

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